Web design and UX blog

A website is not a thing you buy once. Here is what actually happens in the months after it goes live, and what it costs to keep it honest.

You do not need everything ready on day one. But a handful of things will make your project faster, cheaper, and a lot less stressful.

Before any design work begins, we map out what each page needs to say and in what order. Here is why that sequence matters more than it sounds.

I once ran a business with a beautiful website that barely brought in clients. Looking good and actually working turned out to be two different things.

Visitors are not reading your homepage. They are scanning it for three answers, and leaving if they cannot find them.

The photo is free. What it costs you is the one thing a local business cannot afford to lose on its website.

Templates are not evil and they are not lazy. They just solve a different problem than the one most local businesses actually have.

Mine start from A$3,500, and the honest answer to what yours will cost is: it depends on what you need it to do. Here is what actually moves the number.

Portfolios all look good, which makes them nearly useless for choosing. Here is what I would ask instead.

If your branding is solid, you should not be paying to redo it. But there is one situation where I will tell you to think again.

Most of what gets sold as SEO is not what a local business needs. Here is what is worth doing, and what is mostly noise.